His Fire Department, Redux
Maybe you thought he was kidding. A reasonable person might suppose he was just trying to weasel out of punishment for campaign misdeeds.
But last week Erik decided to take this sense of pride and ownership in "his" Fire Department to a new level. Check out the Secretary of State's website, where you can see that he (or someone else who lives in his house) filed on September 18th to reserve the name "Maplewood Fire." He also claimed "Maplewood Fire" as a trademark owned by Erik Hjelle & Associates, his insurance business.
So what I'm wondering is, . . . will Erik now demand that the city pay him royalties to license the use of the "Maplewood Fire" trademark on their fire trucks, badges, and buildings? Will he sue to force them to add "Department" to all of those things, to avoid confusion? And, if he fails to do any or all of the above, will he run the risk of trademark dilution by not defending this newly claimed intellectual property?
Or is it all just an effort to weasel out of punishment for a new campaign season's misdeeds?